Healthy Indulgence: Carob’s Role in the Evolving Plant-Based Market The carob market is experiencing a steady surge in demand as global consumers increasingly shift toward natural, healthier alternatives to traditional ingredients. Derived from the pods of the carob tree (Ceratonia siliqua), carob is often used as a substitute for cocoa, especially in health-conscious recipes and food products. One of the main factors driving the market growth is the rising...
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